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Specialist service

Ads that you can trace to enquiries.

We run Google and Meta campaigns, build the landing pages and set up tracking, so you know what each lead costs.

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Thin-line illustration of an ad campaign funnel

What's included

What the work covers.

The main parts of this service. Your proposal lists exactly which ones apply to you.

01

Google Ads

Search campaigns built around high-intent keywords, with negative keywords and clear ad copy.

02

Meta Ads

Facebook and Instagram campaigns with audience segments, retargeting and creative tests.

03

LinkedIn and TikTok

Campaigns on other networks when your customers are there.

04

Landing pages

Focused pages for each campaign, built to load fast and ask for one action.

05

Conversion tracking

GA4, Google Tag Manager and the Meta Conversions API, so forms, calls and sales are counted against the right ad.

06

Reporting and budget review

Leads, cost per lead and what we would change next, reviewed on a regular schedule.

Deliverables

What you receive.

Concrete things you can open, read or use. The proposal says which of these are in your scope.

No.DeliverableWhat you get
01Campaign structureSetupHow the account is organised, which audiences and keywords go where.
02Ad copy and creativeCreativeHeadlines, descriptions and images or video briefs for each campaign.
03Landing pagePageA page matched to the ad, with a form and a clear next step.
04Tracking, testedTrackingEvents and conversions set up, then tested with real submissions.
05Monthly reportReportSpend, leads, cost per lead and the changes we made.
06Budget adviceAdviceWhere more spend is likely to help and where it is not.

How we work

How the work runs

  1. Step 01

    Goal and tracking

    We agree what counts as a lead and set up tracking before any money is spent.

    GoalsTracking
  2. Step 02

    Build

    We structure the campaigns, write the ads and build the landing page.

    CampaignsLanding page
  3. Step 03

    Launch and learn

    We launch at a controlled budget, watch the search terms and audiences and remove what wastes spend.

    Controlled budgetSearch terms
  4. Step 04

    Report and adjust

    You get a report in plain English, and we agree changes to budget and targeting.

    Monthly reportChanges

Who it's for

Is this for you?

Paid ads suit businesses that can say what a new customer is worth.

  • Businesses that need leads sooner

    SEO takes time, and you want enquiries while it builds.

  • Ecommerce brands

    You sell products and want to know what each sale costs.

  • Teams with unclear ad results

    You spend money on ads but cannot tell what it produces.

  • Launches and seasonal offers

    You have a date, an offer and a limited window.

Ad spend

Ad spend is paid directly to the ad platforms from your account. Our fee covers the work. The ad accounts stay in your name.

FAQ

Common questions answered.

If yours is not here, email us. We usually reply within one business day.

Is ad spend included in your fee?

No. You pay Google, Meta and other platforms directly from your own account. Our fee covers setup, management and reporting.

How do you avoid wasted spend?

We use negative keywords, review search terms and audiences often, test one change at a time and track conversions properly, so decisions rest on results.

What is conversion tracking and why does it matter?

It records when an ad click leads to an enquiry, call or sale. Without it you only see clicks, and you cannot tell which ads pay for themselves.

Should we do SEO or ads?

They do different jobs. Ads bring traffic while you pay for it, and SEO builds visibility over time. Many businesses use both. We recommend where to start after we review your situation.

Can you take over our existing ad account?

Yes. We review the account first and tell you what we would keep, fix or stop. Access stays with you.

Start with a conversation

Ready to talk about your project?

Tell us what you want to achieve. We usually reply within one business day with a suggested first step and an itemised proposal before any work begins.

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